A lot of the acts that have played the place tend to be ones where older, richer baby boomers or Gen X'ers or whatever will shell out the extra cash. But one of the first acts they booked was Freedy Johnston, and the tickets were reasonably priced. Since the place wasn't ready for opening, Freedy's show had to be moved. More acts like Freedy, or Red Wanting Blue and The Verve Pipe, would be a step in the right direction.
One reason--but certainly not the only one--tickets are more expensive is the limited number of seats in the place--the two sections of seats are separated by the kitchen for the upstairs restaurant. But it's an intimate venue, so even the seats in back are pretty good. And lots of times the seats in the back rows are cheaper.