that ben kweller review is horrible. Clearly, the author is interested in the corporate aspects. Even if she didn't like it, at least she could have said why, instead of some banal "commentary" that really didn't tell anyone anything at all.
Thats the one thing I always worry about in my reviews. Often, there are antedotes that I want to convey to explain why I am interested/attracted/detested/etc by the media being reviewed, but I try to limit them, and focus on the strengths and weaknesses of the media.
If I want to read an entertaining story, I'll pick up one of my favorite authors. If I want an informed, knowledgeable, levelheaded (for the most part) opinion about a product, then I will go look at reviews.
Thats the problem with Pitchfork often. They tell a story, but don't say a damn thing about the album.